There is something awesome about the sight of a grown man eating a popsicle. He was a swarthy, solidly-built guy with a bit of a resemblance to Sylvester Stallone sitting at the poker table enjoying a bright red popsicle at 11pm. Where did he even get it? What if in addition to those chip carts you see in the casinos there were guys pushing carts of Mexican frozen treats? I guess the little bells would get annoying after a while.
Thinking of popsicles led me to thinking about other genericized trademarks. There are different degrees of them, I concluded. Popsicles are a better example than Kleenex or xerox, for example, because most people will still say "tissue" and "copy".
Friday, August 15, 2008
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